Home care growth can feel like a rocky road at times – one week you have a steady stream of inquiries, and the next it’s like pulling teeth just to get the phone to ring. Cultivating a steady pipeline of new clients is central to running a successful home care business, and leveraging your referral sources is key to increasing your client numbers. But that can be difficult without the right tools. [Read more…]
Obtaining a robust list of active referrals is every home care agency owner’s dream. As members of the baby boom generation continue to retire and develop the need for increasing healthcare and home care services, agencies have a great opportunity to grow, and referrals from clients and community sources play a big role in that growth. And you may be sitting on one of the best ways in which to attract referrals without even knowing it. [Read more…]
Last week on the Arrow Solutions blog, we wrote about how generating home care referral leads takes more than luck. As we move into spring, a time when many agencies see an increase in new clients, we wanted to follow up with some best practice tips on how to manage the home care referral information you collect to help you optimize your referrals process and ultimately bring in more clients.
There is nothing more powerful than a suggestion from a trusted friend. We watch the same car ad on repeat all day long and never blink, but if we’re in the market for a car and a good friend tells us how much he loves the latest Mazda model, guess what car is getting a test drive? The same is true, but even more so, with home care. As people begin their research into care for a loved one, a referral from a friend, doctor, or other trusted source makes all the difference. These referrals make all the difference for your agency as well! And while we’re thinking about the luck of the Irish this month, it’s important to remember that getting referrals takes much more than luck. [Read more…]
The mind of the consumer is a complex and interesting thing. Logically, we assume that the best product or service will win over the most customers, but that isn’t always the case. Take the cola wars between Coke and Pepsi. While the Pepsi Challenge marketing campaign appeared to show that consumers preferred Pepsi over Coke in a blind taste test, Coke remained the more popular brand. Researchers in 2003 decided to test why this was, and revealed that, when consumers were told that they were drinking Coke, the medial prefrontal cortex —an area of the brain associated with thinking, judgment, preference and self-image — was activated. But why? [Read more…]
Building referral relationships for a home care agency is often the most challenging, but also most rewarding, part of the marketing process. Oftentimes, it requires breaking down barriers and/or cutting through a lot of red tape in order to get your voice heard. And nowhere is that more true than with hospital dischargers. [Read more…]
This time of year, we tend to think a lot about relationships and how to express our feelings to those we love. Love is a two-way street, each person benefiting from the other, whether one of you cooks and the other cleans or you simply both feel happiest when you’re around each other. A similar sentiment is true of referral relationships for home care businesses. [Read more…]
Think of the last time a friend or colleague referred a product to you. Your trust in that referral source likely played a big role in whether or not you purchased that product. According to a recent report by McKinsey, “Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.” [Read more…]