Whether you’re starting a new home care agency or hoping to grow your existing one, there is one thing that many agency owners overlook – company culture. Your agency’s culture will guide many of your decisions as you grow, including how you market, how you lead, and how you hire new team members. So what exactly is company culture?
While company culture is a term heard a lot among large corporations like Apple, Google, and others, it’s a rarely defined concept. A company’s culture includes its values, beliefs, attitudes, language, habits, and systems, among other things. Essentially, it is all of the factors that create the atmosphere and experience of your agency. Think these aspects are too vague to make a lasting difference? Think again. Choosing the values, beliefs, attitudes, etc. of your agency and then hiring staff that fit with that pre-existing vision is a key factor in creating a successful agency.
Determining Your Agency Culture
Whether you’ve been in business for a few months or for many years, it’s important to get a handle on your agency’s culture now so that you can market and recruit better moving forward. Start by asking yourself a few key questions, including:
- Why did I start this business?
- What are the goals of my agency?
- What skills/traits do I most want in my employees?
- What are the common behaviors of my caregivers?
- Would my caregivers go elsewhere if they had the opportunity?
- Do I notice a lot of gossip or distrust among my employees?
If you have an existing home care agency, study your office and employees for a few days with these questions in mind and write down what you see. While your observations won’t necessarily define your culture, they all point to aspects of your culture, whether they are positive or negative. As you observe, determine whether you’re pleased with your findings or whether it might be time for some changes.
Updating Your Company Culture
For some agencies, a company culture update may be in order, whether to keep with the changing home care climate or to ensure greater customer and employee satisfaction. The culture of your agency is generally a composite of the cultures of individual departments, so to start, work with leaders or senior team members in each of your departments to identify problems and set clear goals and objectives. Allow your staff to be part of the creative process as you seek to make changes to align all areas of your agency with your new culture.
Remember that a solid company culture is based on positivity. Maintaining a positive culture is as important as establishing one, which means you need to hire people who are willing and able to help you maintain your culture and eliminate those who are not.
A big part of a home care agency’s company culture is its office systems. At Arrow Solutions, we have a deep understanding of not only the home care industry, but also of the elements that go into creating a positive company culture. Our home care management software can help your agency create a streamlined, user-friendly scheduling and caregiver management system that complements your company culture. Contact our team to learn more and to schedule a free demo.