Home care growth can feel like a rocky road at times – one week you have a steady stream of inquiries, and the next it’s like pulling teeth just to get the phone to ring. Cultivating a steady pipeline of new clients is central to running a successful home care business, and leveraging your referral sources is key to increasing your client numbers. But that can be difficult without the right tools.
A home care software management system, like Arrow Solutions, can provide agencies with the tools necessary to manage and nurture referral sources from your first interaction to the actual referral and beyond. Here’s how:
- Capture Referrer Information: Knowing who is referring clients to your agency is the first step toward building a strong relationship with your referral sources. Arrow’s home care management software system allows users to mark referral sources as they come in, so you always know who your referral sources are and how to reach them.
- Analyze the Data: Having a person or organization refer a client to your agency is a great feeling, but it doesn’t necessarily mean that person/organization is worth the time, effort, and money that will need to be spent building that relationship. It could be that the organization happened to have a client in need of home care services this week, but rarely ever does on a regular basis. Or the referrer might be a new business in town who will frequently have clients or customers in need of your services. Having a software program that lets you input and analyze referral data, like how often a source refers clients to your agency, can help you make important marketing decisions down the road that will allow you to grow meaningful relationships with your referral sources.
- Improve Your Referral Source Score: How many referral sources your agency has is often directly linked to how well you are able to identify potential referral sources, track them, and communicate with them. Arrow Solutions gives you the infrastructure to capture vital referral source information and analyze it so you can properly target those leads and begin paving the path to a strong relationship.
- Grow Your Business: It’s only natural that, as your referral pool begins to grow, so will your business, and that growth is all thanks to having the right tools for the job.
Arrow’s software can help grow your agency in many ways. From tracking referral source data to improving caregiver scheduling to running reports that provide vital information needed for quality improvements, we offer the exceptional service and support needed to ensure your road to success is a smooth one. Contact our home care software team today to learn more about our services or to schedule a free demo.
For more information about best practices for referral source management, check out this blog!