Home care is a booming industry, but that doesn’t mean that home care agencies are immune to business challenges. One of the biggest stumbling blocks that agencies face when it comes to growth is obtaining more client referrals. And for many agency owners and operators who are already managing a bustling business, finding time to reach out to new clients and referral partners can seem impossible.
The great news is that, if you’ve been in business for even a few years, your agency should already have one of the greatest marketing assets available – happy clients. Happy clients are powerful tools that can help your agency grow your referral list, and it’s essential to harness that power. So how can you tap into the power of your happy current clients and boost your new client and professional referrals?
- Set up online review profiles for your agency. The first step to getting great client reviews is to make sure you have review profiles set up for your home care company on the top online review sites, like Google+, Yahoo, Yelp, Facebook, etc., as well as industry-specific senior care review sites like Caring.com.
- Ask for reviews/testimonials. According to BrightLocal’s 2016 consumer survey, seven out of ten consumers will leave a review for a business if they’re asked to, but many home care agencies make the mistake of never asking! Satisfied home care clients and their family members are thankful for the services you provide, and they’re often willing and happy to give you a glowing review in return.
- Make reviewing your agency simple. The easier you can make it to leave reviews, the more likely you are to get them. Put direct links to your review profiles in multiple places, like your email signature, newsletter, and on your home care website.
- Share testimonials with referral targets. The competition for clients and referral sources in the home care industry is steep, so it’s important to ensure that your target audience knows just how much your current clients value and appreciate your services. Make sure to share client testimonials on your website, include them on marketing materials, post them on your social media sites, etc.
Home Care Software Can Help
While it’s your services and exceptional customer service that creates happy clients, home care software can also play a role. When it comes to keeping your agency running in tip-top shape, there are numerous spinning plates, like caregiver recruitment, scheduling, client management, billing and payroll, and more. Using a trusted home care software system, like Arrow Solutions, allows your agency to automate these processes, save time and money, and focus on what really matters – providing exceptional customer care.
Arrow Solutions’ home care management software system is designed with streamlining operations and optimizing client and referral information in mind. Contact us to learn how we can help you track, identify, and communicate better with your home care leads in 2018 and beyond.