For years now, the home care industry has been focused on one key generation – baby boomers. Boomers make up a large portion of clientele for home care agencies, but now there is an even larger generation that agencies need to consider courting. Millennials have officially surpassed baby boomers to become the largest generation in the country. But why should an industry that caters primarily to older adults care about this younger generation? Millennials also make up the largest generation in the US workforce today, and if agencies want to increase their caregiver rosters, it’s time to start thinking about how to court these young and passionate workers.
As the generation that began on the cusp of the technological revolution in the 1980s, millennials, those born between 1981 and 1997, are digital natives whose lives have been steeped in rapidly advancing technology from day one. These workers feel very much at home with computers, smartphones, and the Internet, which means that in order to recruit, retain, train and schedule this unique class of tech-native workers, your agency must also be tech savvy.
Technology has played a growing role in the home care industry, from unique tools that can help clients stay safer at home to software that allows agencies to run more efficiently. But the question remains, how are you using technology to recruit a younger generation of caregivers? Let’s take a look at some simple things home care agencies can do to get up to speed with the millennial workforce:
- Streamline the application process. Long gone are the days that job seekers printed and mailed out resumes or hand-delivered CVs to potential employees. Today, a fast and simple application process benefits all parties involved. If your caregiver application process includes completing a multiple page document, and your follow-up plan involves a phone call or mailed response, it’s time to start rethinking your approach. Brief online applications and email follow-ups and texts are what millennials are used to, and they can also make things easier on the agency, offering you a faster way to select and notify potential candidates.
- Consider mobile technology. As noted previously, most millennials grew up with cell phones in hand, which has made them adept at adapting to mobile technology. Using automated texting features, like the one offered by Arrow Solutions, can help agencies communicate with and schedule caregivers faster and more efficiently, using technology with which your millennial caregivers are already very comfortable.
- Provide online training opportunities. Millennials are extremely Internet savvy; they’re also driven by purpose when it comes to their work, and any opportunity to learn more and increase their skills via an online platform is a welcome one. Online courses, like those offered by IPCed, are great resources for all caregivers, especially millennials.
- Make sure your office is tapped in to effective technology. More than any other generation to date, millennials are used to efficiency. Slow or outdated processes can make them less likely to want to invest their time and energy in a company. Investing in a quality home care software system, like Arrow Solutions, allows your agency to showcase your willingness to stay current with the latest technology and to keep your procedures streamlined and efficient.
The future of the American home care workforce is here. How are you courting millennials to your agency? Contact Arrow Solutions today to learn how we can help you create a work environment that is comfortable for caregivers of every generation.